Door hangers are known to receive response rates of 4-5%. That is, for every 100 flyers you put out, you’ll get 1 order or new customer. It is estimated that any flyer campaign is expected to receive at least a 1% success rate. The price difference isn’t too drastic and you should always negate the fact that they’re a bit more expensive simply due to the reason that you can expect higher response rates. Cost of Door Hanger Distributionĭoor hangers are naturally more expensive than their regular flyer counterparts, and for good reason. By a stroke of luck, they’ve come across an alternative!Ĭhances are they won’t need your services right away but you can be sure that they’ll save your flyer for the next time they’ll need it. They come home one day to see your professional looking flyer neatly placed on their front door. Suppose you own a plumbing company and a homeowner has been having problems in the past with their old plumber. Additionally, they’ll often be saved for a later time. With door hangers, you ad commands 100% of the attention. Your ad will receive attention, but it’s at the cost of having it alongside your competitors’. If you were to advertise online, you’d be bidding to have your ad on top of the first results of Google and other platforms like Facebook, Yahoo, or Bing. Your next goal is to get your message across as directly as possible. You can’t get sales if people don’t know that you’re selling something. The goal of advertising is to bring attention to your business. The more flyers you put out, the more phone calls you’ll get, leading to a larger number of customers. It comes down to a numbers game, just like anything else. Why Door Hanger Marketing?Īside from the high response rates, door hanger marketing is a tried and true method of acquiring leads. This is just one of the many reasons why they consistently outperform every other type of marketing medium. This provides many benefits compared to regular flyers which get blown by the wind so often that it diminishes the expected return from the campaign.ĭoor hangers, on the other hand, are much more durable and won’t easily be blown away. What Is a Door Hanger?Ī door hanger is a flyer that is designed to hang on a doorknob. You’re reaching their front door where there aren’t any other ads found which wouldn’t be the case if you were to advertise online. Door hanger marketing is one of the best ways of reaching people directly.
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